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SapientRazorfish Identitiy
Branding • Logo design • Concept Design
When Sapient and Razorfish merged under Publicis Groupe, a new identity was needed to represent this SapientRazorfish. Instead of highlighting the two companies coming together, the new identity represents two entities as one connecting to the infinite possibilities to come. More important than the logo mark itself, we needed to define what the company stood for.
This electric blue is the primary brand color is one that represents the past and future of technology. This color is familiar to us as the probably one of the first colors seen in a digital screen. At the same time, this electric blue is also commonly used for futuristic sci-fi technology. This color represents our history and the new doors SapientRazorfish will open.
